Face-to-face interactions create the context of great communication between people. The non-verbal communication helps determining if a person is genuinely interested in the subject of the conversation and it is…
Every year, companies spend billions of dollars on marketing to build their customers’ list and to retain the customers they have. Thanks to the technology we have today, B2Bs have…
Creating a long term marketing plan allows B2B companies to have a better understanding of their goals, tactics and short-term and long-term objectives. However, despite having a rock-solid marketing strategy…
We live in the digital era, we promote companies through Social Media, through websites, blogs, webinars, videos and graphics. Some B2C companies interact with their target audience online only. There…
A B2B company is very lucky to have trustworthy suppliers. Without them the operations of a B2B company won’t run smoothly and won’t be successful. However, most B2B companies don’t…
Having a disaster recovery strategy is really important in today’s hectic business world. Disaster recovery planning can include various elements, all chosen based on what the company actually needs. In…
Outsourcing vs in-house will always create a debate in the B2B world no matter what type of service a business wants to outsource or maintain in-house. There are pros and…