If you want to build a strong, long-term relationship with your customers, you have to go that extra mile to make them happy. In order to do that, you can do numerous things but nothing beats the personal touches so here are 3 ways to add a personal touch to orders that customers will love:
Customize The Products
If you can, you should give your customers the opportunity to personalize the products they order. The more customization, the better. You can give your customers the possibility to choose the color or style of the product they order from you, you can allow them to use their photos or designs to customize a product or you can find other ways to give your customers the chance to be part of the production process. This is a great way to add a personal touch that customers will love and you can do it with so many products including phone cases, t-shirts, mugs, gift boxes and other simple products but you can also use this approach for luxury products. You can sell products with your design, style, and colors and offer the possibility of personalization as an alternative to your designs or you can use your design and allow the customer to add some extra details. For example, if you sell jewelry, you can sell your designs and give the customers the opportunity to engrave their or someone else’s initials on them. The opportunity are endless so make sure you keep an open mind and find a way to give your customers what they want.
Use Research To Your Advantage
It’s not enough to know the age, gender and demographic information about your customers, you have to know so much more than that if you want to build long-term relationships with your customers. Accumulate data from your customers’ orders and use it for when they navigate your website. Show them their previous purchases, recommend items they viewed without making a purchase, use your customers’ interests to send them personalized emails. Basically, all you have to do is prove them they matter to you, prove them they are more than numbers, they are people that matter to you.
Learn your customers’ buying patterns and use them to your advantage. Create a strategy that allows you to personalize the experience for every customer and potential customer that visits your website. Your sales strategy should always incorporate your customers’ needs and wishes. The market is very competitive so this can make the difference between a company that is thriving and one that is struggling to be on the market.
Add A Personalized Note To The Order
While it is important to keep up with the technology and to find new ways to learn as much as you can about your customers, it is also important to take the time to make them feel special. Adding a note to their order is a simple and nice gesture that will make your customers appreciate your efforts.
You don’t have to spend a lot of time writing notes to put in the package with our customers’ orders, all you have to do is write a short and simple “Thank you’ note. If you want to make the note extra special, write it instead of typing it. Since most of the communication nowadays is done via email or social media, your customers will be very excited to receive a handwritten note from you.