Face-to-face interactions create the context of great communication between people. The non-verbal communication helps determining if a person is genuinely interested in the subject of the conversation and it is easier to decide when is the perfect moment to talk a little bit more and when to stop. Without these signs, communication can be pretty difficult, but the results of B2B email communications can be as effective if businesses add personal touches to emails.
The personal touches make the other person feel special and that is always on the plus side when it comes to B2B communication. It also allows people to get to know each other better even though we’re talking about a professional environment. This is the first step any business should take in order to create long term successful collaborations and partnerships. Here’s a list of 7 personal touches that make your B2B email communications more effective and engaging:
Friendly Tone Of Voice
Keep in mind you are talking to a person and don’t send impersonal emails. Being professional doesn’t have to mean being emotionless and impersonal.
Personalized Email Addresses
Emails sent from info@company or similar email addresses are usually considered spam. B2B emails should be send from a personalized email address like name@company. It is easier to create a bond when you know the other person’s name in real life and same thing goes for email communication.
Engage In Conversations
Writing a friendly email is mandatory, but not enough. Engaging with the receiver of the email is the main purpose of B2B email communications so asking questions and making sure the email includes call to actions that will lead to a response is always something to consider.
Learn from your mistakes and learn from your experience. See what type of emails generated the most responses and conversations and try to replicate the tone of voice and to adapt all your emails to meet the same standards.
Send “Thank You” Emails
From time to time, it is good to thank your partners and clients for choosing your products or services. It is a great way to make people feel appreciated and respected. These simple emails can lead to long term relationships based on trust and mutual respect. If you can make your client feel special, do it without hesitation!
Ask For Feedback
Another great way to make B2B communications more effective is to involve your partners and customers into your decision making process. Asking for feedback through short surveys sent via email or simply asking a couple of question in the email will allow you to understand them better. Also, this is a great way to conduct research without spending money.
Keep People Updated
Each time you have a new product or you develop a new service, keep your B2B clients and partners updated. There is no better way to make them feel part of your business and showing them that it is important for you to hear their opinion. Making people feel part of your success story is a personal touch that always lead to loyalty and long term business relationships.