All brands are concerned about their marketing strategies, and a brand’s internet presence is more important than ever before. While companies invest significant time and money into their overall marketing strategies, video marketing has become one of the main branches of digital advertising.
Videos now dominate the internet, and social media platform Facebook has predicted that the site will be completely video format content in the next five years. With research stating that 50% of consumers want to see more videos from their favourite brands, it is not surprising that video marketing strategies are more popular than ever before amongst brands and companies.
If you are unsure of where to start with video marketing, then here is everything you need to know about how to implement the popular marketing technique and how to make sure you stand out from all the other content out there.
What is Video Marketing?
Video marketing is the use of a video to get a brand identity or message across to consumers. It is often said that a picture is worth a thousand words, so just imagine what a video can do! Video marketing aims to get information across by engaging consumers with interesting videos. You can get a lot of information into a video that would be otherwise difficult to portray to viewers.
A consumer is unlikely to sit and read through realms of information about your brand, but by creating a video you can get the same amount, if not more, information across in video form. Marketing videos are also a great way to increase digital engagement and activity for your internet presence as you can present how-to and customer reviews content much easier.
How Does it Work?
The concept of video marketing is quite simple. You create a video that presents information and promotes your company for an online audience, though you should also be sure to make your marketing videos appealing to people who are not familiar with your brand, as a good video could create revenue.
Similar to other forms of marketing strategies, video marketing is predominantly interested in data and aims to improve online customer engagement. You will need to put aside a video marketing budget, but with modern technology it is increasingly easy and inexpensive to create videos on smartphones. However, the more money you can allocate to editing software and good equipment, the better your video will be.
What Are the Benefits?
There are many benefits of video marketing, but videos can really help you to connect with your viewers. By creating videos for your audience, you can gain valuable access into their everyday life that you wouldn’t otherwise get access to. So, make sure you utilise this opportunity.
Video marketing enables you to tell a viewer about your brand and the reasons why your business is worth getting involved with. If you successfully create engaging video content, then you can also benefit from a boost in internet traffic. Research has found that most customers would prefer to watch a video about a product rather than read a product description and were 60-80% more likely to make a purchase after watching a brand’s video.
In 2017, internet content in the form of videos accounted for around 75% of internet traffic, so if you want your brand to get as much internet attention as possible, then it is important that you have a strong video marketing strategy.
Video Marketing Tips
While it is unlikely that your marketing video will be a viral phenomenon, it can still make a significant impact on your brand or company. Although with 5 billion videos being watched every day on YouTube, it is increasingly difficult for your video to stand out from the crowd. So here are a few essential tips on how to make your content unique and engaging.
Have a Good Opening
As most videos are only short in duration, it is important that you draw a viewer’s attention from the very beginning. If the video doesn’t engage them within the first 10 seconds, then they are likely to turn it off and move on to the next video on their feed. One fifth of viewers exit a video within 10 seconds, so make sure that you get to the point early on.
A good tip is to spark an audience’s interest or curiosity in the first few seconds, so they feel invested enough to continue watching.
This is one of the most important tips: do not let your video become boring! Remember that the viewer may have no idea what your brand or product is about, so you need to give them a reason to keep watching.
Tag, Tag, Tag!
Video marketing can also be one of the best SEO tools available for you brand. By maximising the SEO techniques in your video, you can increase the chances of your content being seen. It is essential that you tag all your videos with the relevant hashtags. Often social media users search using hashtags, so you can gain additional viewers through tagging your content and making it easy to find online.