How To Increase Website Leads

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By Dzhingarov

Getting more leads from your website is essential if you want to increase your sales and expand your business. If you want to generate more leads from your website, the first thing you need to do is creating great landing pages with good content and using various marketing techniques that will appeal to your target audience.

  1. Offer A Free Demo Of Your Product Or Service And Free Tips

The best way to make your potential customers believe that you are good at what you do is not saying it but proving it. You can generate leads from your website if you offer a free demo of your product or service. Make potential customers subscribe to your free demo on your landing page and show them how you can help them. This is also a good way to keep in touch with potential customers that cannot invest in your product or service at the moment but can become future clients if you offer them valuable information. And this leads us to the second part of our advice – offer free tips. You might think this is a waste of time and offering free tips is not why you are in business but this simple trick will help you create a relationship with your potential clients and if they find your tips valuable they can recommend you to other businesses that need your products or services. Word of mouth is still a powerful marketing tool so keeping in touch with your website leads and making them talk about you is a great way to increase your sales on the long term.

  1. Offer Coupons, Discounts Or Free E-books To Your Subscribers

The best way to get more leads from your website is to make your potential clients feel special. Offer them free e-books if they subscribe to your newsletter or give them special offers, discounts and coupons. Everybody loves a good deal and giving away coupons can lead to returning customers. Also, make sure you keep in touch with those who used the coupons and create a relationship with them. If they are happy with the products or services provided by your company, chances are they will pay the full price the next time they need you, especially if you keep in touch with them on a regular basis.

  1. Free Quote Or Free Trial

Let people test your product for free for a while. If they are happy with the results, they will definitely pay for the product when the trial is over. This is not only the best way to generate leads from your website but also the best way to transform leads into sales. You do not have to offer free trials for all your products, you can discuss with the marketing team to determine the best product you can offer for free for a pre-determined period of time.

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If you are a B2B and you offer personalized services for your client, offering a free trial might not be an option however, you can always give potential customers a free quote. If you have different prices for different services and you can, list the benefits of your service on the landing page and when a potential customer asks for a quote be sure you answer quickly and you offer all the information the person requested. This is a great way to start a conversation with a lead from the website of a B2B.