Using Lean Startup Methods For Small Businesses That Are Not In The Tech Industry

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By Adrian Cruce

We live in a business environment that is highly competitive and really fast paced. Most mistakes can lead towards big problems when looking at startups, with most of these businesses ending up bankrupt. Most of the startups that are successful are related to the tech industry and unfortunately, the same associated success has not been seen in other industries. While this is completely correct, it does not mean that you cannot use lean startup methods that are normally utilized in tech businesses for a company that operates in another industry.

The small business owner can easily leverage startup principles and even processes that are normally utilized by the tech entrepreneurs in order to deliver and build products that are very good to many customers. All this can be affordable and fast when considering the following methods.

Mitigate Risks By Validating Assumptions

A main difference between conceptions is the analysis of the idea as opposed to how a product is built. You want to basically analyze the assumptions that you have about ideas and then think about how they will be marketed in order to see responses. Including what a person thinks about costs and analyzing the target market that would benefit from a product would lead towards mitigating risks. This is done by simply seeing if the assumptions that are done are actually legit as opposed to simply believing that they are correct without any research done.

See What The Target Market Believes

A main reason why we see business owners struggling is a focus that is put on products and businesses from a subjective perspective. Simply because you like something does not mean that the majority of people will have the exact same perception.

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The target market that you have has a unique overall perspective. You want to specifically find out what a market thinks about the firm and about the services/products that are offered. You will not actually find responses to your questions without discussing with those that will buy from you.

Minimum Viable Product Start

You do not want to invest a lot of money, energy and time in developing the product or the service at a full level. The first thing that you should do is to build a small, simple version. It would then be used to test results, allowing you to see if your startup will go towards the correct direction or not. Receive feedback from the target audience and analyze it. You want to identify what makes the product great and what benefits are offered, focusing on those that most of the market seeks at an active level.

Make sure that you continuously take this approach in basically everything that you will do in the startup. As an example, you can apply a similar approach in the development of the marketing campaign. Instead of spending a lot of money on an ad, invest a smaller amount so that you can see if the results are exactly as you initially envisioned.


On the whole, it is not at all difficult to apply really common and well-known strategies that are often seen in the tech industry in all businesses you would launch. The examples mentioned above are great examples. You want to have patience and you want to analyze all that you do while remaining focus on having a really good research done before you will make a final decision. Taking into account the needs of the target audience is always the secret to developing services or products that are really good.

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