What is a SWOT Analysis?

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By Dzhingarov

SWOT analysis is a strategic planning technique that helps you identify your Strengths, Weaknesses, Opportunities, and Threats. Often referred to as a situational assessment, this type of technique is used for project planning and management.


SWOT analysis is a strategic framework that helps companies identify their Strengths and Weaknesses in order to make sound decisions. It is often used to help businesses assess their competitive position and plan for future growth. Using SWOT can also help with brand conception and redesign.

The strengths of a company are the resources that enable it to achieve its goals and objectives. These include tangible assets such as a strong balance sheet, a robust marketing and distribution system, or a loyal customer base. Other examples of strengths include technological patents or unique products.

Likewise, weaknesses are those factors that detract from the company’s ability to perform at its optimum level. Examples of weaknesses include high levels of debt, an inadequate supply chain, or a lack of expertise.


SWOT analysis is a strategic planning tool that helps companies identify potential risks and obstacles before entering into a new market. This is a useful tool that allows business leaders to make good decisions and plan accordingly.

A SWOT analysis can be performed with a single team or a group of experts. However, a professional approach is essential for the task. In addition, it’s important to identify specific objectives and provide recommendations to address them.

First, the strengths of your organization should be identified. These can be anything from brand to product. They may also include your customer base.

Second, you should determine your weaknesses. Your weaknesses are areas where your company has disadvantages relative to others. You should then develop solutions to eliminate them.

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For example, a weakness could be a lack of resources or a limited skill set. Another weakness could be a lack of innovation or a high employee turnover.


SWOT analysis is a useful tool to identify weaknesses and strengths in an organization. It helps companies evaluate the best route to take to meet their objectives.

The most effective SWOT analysis uses a combination of multiple angles to determine a plan of action. This type of analysis is also helpful in determining competitive advantages.

One of the most common forms of SWOT analysis involves a table. These tables list the elements impacting the business side by side. They are usually split into four columns.

As with any type of analysis, a SWOT analysis is not complete without recommendations. Recommendations should focus on ways to overcome weaknesses and leverage opportunities. A recommendation might include diversifying products and services to increase the company’s competitiveness.

SWOT analysis is often compared to brainstorming meetings. It may be completed independently by individual members of a team or it may be completed as part of a larger group.


SWOT analysis can be a powerful tool for evaluating your business. It can help you identify internal and external factors that may impact your business. The process usually involves a group of people from different parts of your company. This can be a helpful way to brainstorm ideas and gain more insight into the organization.

The key to a successful SWOT analysis is to get the right people involved. In order to maximize your results, make sure that your company’s leaders attend the process. These individuals can gather relevant data and write down their thoughts.

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A good way to start a SWOT analysis is to generate a list of issues in each category. Once you have these items, you can begin to organize them into a simple matrix. By listing them side by side, you can easily see how the threats and opportunities affect your business.

Steps to conduct a SWOT analysis

If you are considering using SWOT analysis for your business, you should know that it can be used to identify strengths and weaknesses. This may lead to a better understanding of your strengths and weaknesses, allowing you to enhance your business or plan for future growth.

First, you should brainstorm about your company’s strengths. These could include your staff, products or services. You could also consider your company’s connectedness to external forces.

You should then compare your internal and external factors. For example, you can look at your profit margin.

Next, you should consider your competitors. By identifying your competitors’ strengths, weaknesses and weaknesses, you can learn how to overcome them and improve your overall strategy.

One way to perform this type of analysis is by using a tool called a TOWS Matrix. It was originally developed by Fred David in his book Strategic Management.