Using Pinterest For SME Online Marketing

Photo of author

By Dzhingarov

Pinterest can be pretty useful for small and medium sized companies. Unfortunately, this is something that many are not aware of. Even those that do know about it end up making mistakes as they have no idea how to actually use Pinterest in a great way. In order to help you out, here are some things that will drastically help you to make a good choice. The advice below is aimed for small to medium sized companies that want to enhance their online marketing strategies with the use of Pinterest.

Use Pinterest As You Use Search Engines

When looking at Pinterest, most people that share content there will just share and do nothing else. What you have to do is to focus on it as you would on a search engine. Pinterest does stand out as a visual platform but what helps is the text that you add to every single pin.

One thing you should be aware of is that Pinterest is actually first used by some people and if they do not find what they like, they will go to Google. With this in mind it makes a lot of sense to have a similar approach on both Google and Pinterest. Name image files strategically and the descriptions need to attract interest based on that ideal customer you have in mind.

Analyze Audience Engagement

Engagement level is important in social media in general so it is also of high interest on Pinterest. You want to interact with the people that favorite, repin and comment on the content you share. Notifications are important. Look at them and then try to reach out to those that engage. Repin and like content that they share. If you find this as being appropriate, you can invite those people to pin to a group board. Messaging other pinners is also possible when the two parties follow each other.

Also Read:  Should You Consider Native Advertising in Your Marketing Mix?

Is Something Wrong?

Pinterest Analytics are now available for businesses. This is an important tool that you do want to use as it allows you to review Pinterest account activity. The information received includes top pin impressions, clicks and repins. When you review this part of the account you get to know what content people like and what they interact with. That automatically helps you to create something of a high value in the future.

Test Your Content

Some people think that there is a specific recipe that needs to be followed on Pinterest. This is not actually the case. In fact, there are differences from one account to the next. Your main goal is to figure out what works best for your boards. How can you do this if you do not try different content types?

Make sure that the images you add are great for both computer use and for mobile use since there is a constant growth in the number of people that use their phones in order to access Pinterest boards. You can also work on images that work great on tablets and other mobile devices.


All the tips that we offer will seem simple but the truth is that they will help you out a lot. Use them when you want to utilize Pinterest in online marketing campaigns for small and medium sized companies. At the end of the day, they can help in increasing traffic to the site you have and will aid to increase following, which is something you will always want in social networks.

Also Read:  4 Vital B2B Content Marketing Tips